Facebook: A Titan in the Digital Realm
Facebook, with over 1.8 billion users, is the top social network. Use this large audience to target ideal clients. Facebook advertisements dashboard monitors paid social media and campaigns, allowing you to identify what works, optimise future advertisements, and successfully manage your budget. Connect your Facebook Ads to Whatsdash, select a template, and start measuring your KPIs instantly.
17
Dimensions
94
Metrics
Explore Our Ready-Made Widgets:
Effortless Solutions at Your Fingertips
Improve efficiency with widgets preloaded with key KPIs. Just drag and drop and you're done, turning data tracking into a seamless experience. Easily extend your analysis.
Action
This shows the breakdown of results by the type of action. Note: The same action can be counted in multiple types. Ex. A Like is also a Page Engagement, and will be counted twice when the results are broken down.
Click Through Ratio (CTR)
The percentage of times users saw the ad and performed a click (all).
Available Metrics, Segments, & Dimensions
Users typically integrate the following metrics
and dimensions when compiling their Facebook Ads reports
Ad Clicks
The total number of times users have clicked on an ad.
Conversion Rate
Calculated by dividing the number of conversions by the number of Link Clicks.
Cost Per Click (CPC)
The average cost for each inline link click.
Ad name
This shows the breakdown of results by the name of your ad.
Impressions
The number of impressions.
Frequency
The average number of times each user saw the ad.
ROAS
The total return on ad spend (ROAS) from website conversions. This is based on the value of all conversions recorded by the Facebook pixel on the website and attributed to the ads divided by the cost (in percentage).
Reach
The total number of users who saw the ads at least once. Note: Reach is different from Impressions, because impressions can include multiple views of the ads by the same users.
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