Unlocking Pinterest Insights: Trends and Strategies

Data to create visually compelling reports directly on your dashboard. This integration facilitates comprehensive analytics, enhancing strategic decision-making and optimizing performance across Pinterest marketing efforts.
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Dimensions

26

Metrics

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Impressions

The total number Impressions.
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Engagement Rate

The ratio of engagements (as persentage).

Available Metrics, Segments, & Dimensions

Users typically integrate the following metrics
and dimensions when compiling their Pinterest Insights reports

Engagement

The total number of engagements.

Outbound Clicks

The total number of closeups.

Outbound Clicks Rate

The closeup rate (as percentage).

Pin Clicks

The total number clickthroughs

Pin Click Rate

The clickthrough rate(as persentage).

Save

The total number of saves.

Save Rate

The save rate(as persentage).

Video Average Watch Time

The average watch time of videos on Pinterest.

Video 50% Watch

The average watch time for videos where at least 50% of the content is viewed.

95th Percentile View Count

The 95th percentile of the view count.

Video Start

The percentage of users who start watching a video.

Video 10s Views

The number of times people watched your videos for at least 10 seconds.

Video 50% Watch

The average watch time for videos where at least 50% of the content is viewed.

Video Media Response Rate

The video media response rate.
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