Google Ads
The integration of "Google Ads" Connector seamlessly connects your Google account to Whatsdash™, utilizing data to generate visually appealing reports on the dashboard. Simply click on the "+" icon of Google Ads from the list of available integrations on the "Integrations" page.
Then provide your login credentials to establish the connection with the data source. Once the data source is linked, it will appear in the list of connected integrations.
Now you can generate report with Google Ads as per below screen shot.
Google Ads metrics and dimensions -
List of Metrics
| Name | Category | Description |
|---|---|---|
| All Conversions | All Conversions | The total number of conversions that Google Ads measures across all conversion actions. |
| Cost / All Conversions | All Conversions | The total cost of your ads divided by all of your conversions that Google Ads measures across all conversion actions. |
| Phone-Through Rate (PTR) | Call Details | The total number of phone calls received (phone calls) divided by the number of times your phone number was shown (phone impressions). |
| Search Impression Share | Competitive metrics | The impressions your ads received on the Search Network divided by the estimated number of impressions they were eligible to receive. |
| Conversion Rate | Conversions | The total number of conversions divided by the total interactions that can lead to conversions. This only includes conversion actions that you've chosen to include. |
| Effective Revenue Share (ERS) for Conv. | Conversions | The total cost of your ads divided by the value of the conversion actions that you've chosen to include. |
| Cost Per Click (CPC) | Performance | The total cost of your ad divided by the total number of clicks. |
| Impressions (Top) % | Performance | The percent of your impressions that are shown anywhere above the organic search results. |
| Average Cost Per View (CPV) | Video | The total cost of all your ad views divided by the total number of views. |
| Video played to 25% | Video | The percentage of impressions where the viewer watched 25% of your video ad. |
| Video played to 50% | Video | The percentage of impressions where the viewer watched 50% of your video ad. |
| Phone calls | Call Details | The total number of offline phone calls. |
| Search Lost IS (budget) | Competitive metrics | The estimated percentage of impressions your ads didn't receive on the Search Network due to insufficient budget. |
| Cost / Conversions | Conversions | The total cost of your ads divided by the conversion actions that you've chosen to include. |
| Cross Device Conversions | Conversions | The number of times someone clicked on your ad and then completed a conversion on another device, browser, or app. |
| Gmail Clicks To Website | Gmail Metrics | The number of clicks on the expanded state of your Gmail ads leading to your landing page. |
| Avg. Cost per Interaction | Performance | The average amount you've paid per interaction. This amount is the total cost of your ads divided by the total number of interactions. |
| Click-Through Rate (CTR) | Performance | The total number ad clicks divided by the number of ad impressions. |
| Engagement Rate | Performance | How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. |
| Engagements | Performance | The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. |
| All Conversions Rate | All Conversions | The total number of conversions divided by the total interactions that can lead to conversions. Because you might receive more than one conversion per interaction, this conversion rate may be over 100%. |
| All Conversions Value | All Conversions | The total value of all of your conversions that Google Ads measures across all conversion actions. |
| Avg. Conversion Value (All Conv.) | All Conversions | The total value of all of your conversions that Google Ads measures across all conversion actions, divided by the total number of conversions that Google Ads drives (including website, cross-device, and phone call conversions). |
| Phone impressions | Call Details | The number of times either your ad showed your phone number or your number was shown on your website. |
| Display Impression Share | Competitive metrics | The impressions your ads received on the Display Network divided by the estimated number of impressions they were eligible to receive. |
| Display Lost IS (budget) | Competitive metrics | The estimated percentage of impressions your ads didn't receive on the Display Network due to insufficient budget. This data is available at the campaign level only. |
| Conversion Value | Conversions | The total value of conversions, across those conversion actions you've chosen to include. |
| Conversions | Conversions | The total number of conversions, across those conversion actions you've chosen to include. |
| Clicks | Performance | The total number of times users have clicked on your ad. |
| Cost Per Thousand Impressions (CPM) | Performance | The average cost of 1,000 impressions. |
| Impressions (Absolute Top) % | Performance | The percent of your impressions that are shown as the very first ad above the organic search results. |
| Interactions | Performance | The number of interactions associated with an ad format--clicks for text and Product Shopping ads, views for video ads, and more. |
| Views | Video | The total number of times users have viewed your video ads. |
| All Conversion Value / Click | All Conversions | The total value of all of your conversions, divided by the total number of clicks. |
| Effective Revenue Share (ERS) for All Conv. | All Conversions | The total cost of your ads divided by the value of all your conversions that Google Ads measures across all conversion actions. |
| Search Lost IS (rank) | Competitive metrics | The estimated percentage of impressions your ads didn't receive on the Search Network due to poor Ad Rank. |
| Avg. Conversion Value (Conv.) | Conversions | The total value of your conversions, across those conversion actions that you've chosen to include, divided by the total number of conversions. |
| Conversion Value / Click | Conversions | The total value of your conversions, across those conversion actions you've chosen to include, divided by the total number of clicks. |
| Impressions | Performance | The total number of ad campaign impressions. |
| Interaction Rate | Performance | The total number of interactions divided by the number of times your ad is shown. |
| Viewable Impressions | Performance | The number of times your ad was deemed viewable. An ad is viewable when at least 50% of its area is visible for either 1 second for Display Network ads or 2 seconds for Video ads. |
| Video played to 75% | Video | The percentage of impressions where the viewer watched 75% of your video ad. |
| Video played to 100% | Video | The percentage of impressions where the viewer watched your entire video ad. |
| View rate | Video | The number of views your TrueView video ad received divided by its number of impressions (including thumbnail impressions for TrueView in-display ads). |
List of Dimension
| Name | Category | Description |
|---|---|---|
| Description | Attributes | The descriptive text of an expanded text ad or responsive display ad. |
| Ad Group Status | Attributes | The status of the ad group. |
| Customer Name | Overview | The descriptive name of the user's account. |
| Display Keyword | Targeting | The display keyword targeted for the ad. |
| Age Range | Demographics | The user's age range. |
| Ad Group | Overview | The name of the ad group. |
| Campaign | Overview | The name of the campaign. |
| Video Title | Overview | The title of the video. |
| Bidding Strategy Type | Targeting | The type of the bidding strategy. |
| Placement URL | Targeting | The URL of the site on which the ad is displayed. |
| Keyword | Overview | The keyword targeted for the search campaign ad. |
| Ad Network | Targeting | The network (Content, Search, Search partners, etc.) used to deliver the ads. |
| Device | Targeting | The type of device on which there was an ad impression. |
| Campaign Status | Attributes | The status of the campaign. |
| Click Type | Attributes | The component or property of an ad, such as the headline or offer, that users can click. |
| Headline | Attributes | The ad headline for a text ad. |
| Gender | Demographics | The user's gender. |
| Display Ad with image | Overview | The ad itself, as well as its image. |
| Keyword Without Match Type | Overview | The aggregation of all versions of a keyword, regardless of match type. |