Facebook Insights

Facebook Insights is the native analytics tool for Facebook Business Pages, providing page administrators with a wealth of data on page performance, audience demographics, and content engagement.

Connecting Facebook Insights to Whatsdash lets you quickly and easily review your content reach, audience engagement, and follower growth on your Facebook Business Pages,centralized alongside your website traffic and sales data.

Why Connect Facebook Insights to Whatsdash?

Integrating your Facebook Insights data with Whatsdash transforms raw social media metrics into clear, actionable business intelligence, making it accessible for everyone on your team.

Content Performance Tracking : Monitor post-level Metrics like Post Engagement, Reach, and Video Views to quickly identify top-performing content and optimize posting schedules.
Audience Demographics & Segmentation : Visualize audience data (Age, Gender, Location) and blend it with conversion metrics from GA4 to understand the profile of users driven by social media.
Brand Awareness & Growth : Track high-level KPIs like Net Page Likes and Total Reach over time, providing a clear view of brand presence and growth across the platform.
Simplified, Blended Reporting : Create instant, visual reports using Facebook data blended with other sources without having to manually navigate and export data from the native Facebook tool.

📋 Steps to Integrate your Facebook Insights Account to Whatsdash

✔️ Navigate to the 'Integrations' page using the Navigation bar.

✔️ Select Facebook Insights from the Available Integrations.

✔️ Click the + button to open the Facebook authorization window.

✔️ You will be redirected to a Facebook login and authorization page. Select the Facebook account that is an administrator or editor of the Facebook Business Page you want to track.

✔️ Grant Whatsdash the necessary permissions to Read your Facebook Page Insights data.

✔️ Once authenticated, you will be directed back to Whatsdash. Your Facebook Insights Integration will appear in the Connected Integrations list.

✔️ You can now create or customize dashboards using your Facebook Insights Metrics and Dimensions.

👉 How to visualize this data in your dashboard, visit the Dashboard Documentation Guide

🔗 Facebook Insights Metrics

This table lists all key Facebook Page, Post, and Video Analytics Metrics available through the Facebook Insights integration.

Name	Category	Why It’s Useful
New Fans (New Page Likes)	Page	Helps you understand how many new followers your Page gained in a specific period, showing audience growth.
Page Unlikes	Page	Indicates audience dissatisfaction or disengagement with your Page content.
Page Organic Impressions	Page	Shows the total unpaid visibility of your Page content. Useful for tracking organic reach trends.
Page Viral Impressions	Page	Measures how much your Page is shared through friends’ interactions — a strong indicator of virality.
Page Organic 30sec. Views	Page Video	Tracks how often videos are viewed organically for over 30 seconds, reflecting engagement depth.
Page Video Views	Page Video	Measures total video views beyond 3 seconds — a key engagement metric for video content.
Page Views	Page	Tracks total visits to your Page, indicating interest in your brand or content.
Average Reach Per Post	Posts	Helps evaluate the average number of people reached per post, showing post effectiveness.
Post Engage User	Posts	Reveals how many users actively interacted with your post (likes, comments, shares).
Post Impressions	Posts	Measures total views of your posts — critical for understanding exposure levels.
Post Video Views	Post Video	Shows how often your videos were watched for at least 3 seconds — key for video engagement.
Post Paid Video Views	Post Video	Evaluates the impact of paid campaigns on video performance.
Page Engagement	Page	Reflects how interactive your audience is with your content — likes, clicks, comments, and shares.
Page Engagement Rate	Page	Shows engagement efficiency compared to reach — helps measure audience interest.
Fans (Page Likes)	Page	Indicates total people who like your Page — a baseline metric of your audience size.
Page Paid Reach	Page	Tracks the reach achieved through paid promotions — useful for ad performance measurement.
Page Reach	Page	Measures unique users who saw any content related to your Page — a key awareness metric.
Page Negative Feedback	Page	Helps identify content that drives users to take negative actions (e.g., hide post).
Mobile Check-ins	Checkins	Shows mobile-based location engagement, reflecting local audience activity.
Unique Check-ins	Checkins	Indicates how many unique people checked into your place — useful for in-store performance.
Page Total 30sec. Video Views	Page Video	Measures deeper video engagement (views over 30 seconds).
Page Auto-Played 30sec. Views	Page Video	Tracks autoplayed video completions — useful for measuring passive engagement.
Page Paid 30sec. Views	Page Video	Evaluates engagement from promoted video campaigns.
Page Auto-Played Video Views	Page Video	Helps track how autoplay affects short-term video engagement.
Page Organic Video Views	Page Video	Reflects how organic reach contributes to video views.
Page Unique Video Views	Page Video	Shows how many unique users watched your video — indicates audience spread.
Average Comments Per Post	Posts	Helps measure how discussion-oriented your content is.
Average Shares Per Post	Posts	Evaluates virality potential through user shares.
Post Organic Reach	Posts	Reveals how many people saw your post organically.
Post Viral Reach	Posts	Indicates how many users saw your post through others’ engagement.
Angry	Reactions	Tracks negative emotional responses to gauge audience sentiment.
Total Reactions	Reactions	Provides an overview of emotional engagement with your content.
Post Unique Video Views	Post Video	Measures unique video viewers — great for understanding reach.
Total Social Impact	Custom	Combines all engagement types (likes, shares, reactions) to reflect total influence.
Page Engaged Users	Page	Shows total people who interacted with your Page content — an overall engagement score.
Followers	Page	Indicates how many users are subscribed to see your content updates.
Page Paid Impressions	Page	Tracks ad-driven exposure for performance evaluation.
Page Viral Reach	Page	Measures how often content spreads through user actions — a key metric for virality.
Unique Mobile Check-ins	Checkins	Tracks unique users who checked in via mobile, reflecting mobile engagement.
Check-ins	Checkins	Measures overall in-person visits or brand interactions.
Page Positive Feedback	Page	Indicates user appreciation (likes, shares, etc.) for your content.
Total Actions on Page	Page	Tracks clicks on Page CTAs (call, visit, message) — useful for conversion analysis.
Page Unique Video 30sec. Views	Page Video	Measures unique viewers watching at least 30 seconds — strong engagement signal.
Page Clicked-to-Play Video Views	Page Video	Reflects intentional video engagement (manual play clicks).
Page Paid Video Views	Page Video	Tracks engagement generated through paid promotions.
Average Likes Per Post	Posts	Measures audience appreciation for your posts on average.
Posts Count	Posts	Tracks content consistency and posting frequency.
Post Organic Impressions	Posts	Helps you measure total organic post visibility.
Post Paid Reach	Posts	Tracks paid distribution of your posts — useful for ad ROI.
Post Reach	Posts	Measures how many users saw your post overall.
Post Viral Impressions	Posts	Reflects impressions generated by user interactions — shows shareability.
Posts Likes	Posts	Measures audience appreciation across posts.
Wow	Reactions	Captures surprised or amazed reactions — positive engagement metric.
Post Auto-Played Video Views	Post Video	Tracks passive video engagement (autoplay views).
Post Comment	Posts	Measures discussions and community engagement levels.
Consumptions Per 1000 Impressions	Custom	Measures engagement efficiency per impression — great for optimization.
Page Stories	Page	Tracks how many user-generated stories mention your Page — brand buzz metric.
Action Button Clicks	Page	Measures CTA interactions — key for conversion tracking.
Page Impressions	Page	Tracks total number of times Page content was displayed — overall visibility metric.
Page Organic Reach	Page	Reflects unpaid audience exposure — essential for organic growth analysis.
Page Clicked-to-Play 30sec. Views	Page Video	Tracks deeper engagement via user-initiated long video views.
Post Paid Impressions	Posts	Measures impressions from paid reach.
Haha	Reactions	Indicates humor or delight responses — positive sentiment measure.
Loves	Reactions	Tracks emotional connection with content — strong engagement indicator.
Sad	Reactions	Captures sympathy or negative sentiment — useful for tone analysis.
Post Clicked-to-Play Video Views	Post Video	Tracks engagement from manual video plays — more intentional viewer action.
Post Organic Video Views	Post Video	Measures unpaid video visibility — key for content reach analysis.
Post Shares	Posts	Indicates how often users amplify your content — great for virality and engagement tracking.

🔗Facebook Insights Dimensions

The table below lists the Facebook Insights Dimensions available through the Whatsdash Facebook Insights Integration.

Name	Category	Why It’s Useful
City	Facebook	Helps identify which cities your followers and engaged users come from, useful for local targeting and city-specific campaigns.
Likes Sources	Facebook	Shows where your Page Likes originated (e.g., ads, posts, page suggestions) — helps optimize growth strategies.
Age Gender	Facebook	Breaks down your audience by age and gender, enabling better audience segmentation and ad targeting.
Story Type	Facebook	Identifies the types of stories or content (e.g., photo, link, video) performing best, guiding content planning.
Language	Facebook	Reveals the preferred languages of your audience, helping you tailor captions and messaging accordingly.
Feedback Type	Facebook	Shows the nature of audience feedback (positive or negative), helping monitor content sentiment.
Post	Facebook	Displays engagement and performance per individual post — essential for post-level analysis.
Country	Facebook	Highlights the countries where your audience is based, useful for regional strategy and international growth.

🔗 Explore More Integrations

Whatsdash supports a wide range of marketing, analytics, and eCommerce integrations to give you a holistic view of your business performance.

👉 Visit the Integrations Page to explore all available connections