Matomo
Matomo is a privacy-focused, open-source web and app analytics platform.
Why Connect Matomo to Whatsdash?
Integrate your Matomo data with Whatsdash to transform raw website and app data into clear, actionable business insights, while benefiting from Matomo's privacy features and 100% data ownership.
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100% Data Accuracy & Ownership: Access reports based on 100% of your data, with no sampling, ensuring you make impactful decisions based on accurate reports you fully own and control.
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Comprehensive User Journey Analysis: Pull in data on visitor profiles, custom dimensions, events, and conversion funnels to get a complete view of the user journey alongside sales and marketing data.
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Centralized, Customizable Reporting: Utilize Whatsdash's pre-built templates and custom reporting features to visualize Matomo's rich data without navigating Matomo's interface for every report.
📋 Steps to Integrate your Matomo account to Whatsdash
✔️ Navigate to the 'Integrations' page using the Navigation bar.
✔️ Select Matomo from the Available Integrations.
✔️ Click the + button to open the connection window.
✔️ Enter the Name of Your Login .
✔️ Enter the Site ID .
✔️ Paste the Auth Token.
✔️ Click Next.
✔️ Your Matomo Integration will now appear in the Connected Integrations list, and you can begin building dashboards.
🔗 Matomo Metrics
The table below lists the Matomo Metrics available through the Whatsdash Matomo Integration.
| Name | Category | Why it’s useful |
|---|---|---|
| Visitors | Location | Shows total visits from a specific region, useful for identifying audience distribution. |
| Actions | Location | Measures user engagement by counting actions like page views or clicks from a location. |
| Maximum Actions | Location | Identifies the most active visitor behavior within a single session from a region. |
| Total Visit Length | Location | Tracks how long visitors from a region stay on the site, indicating engagement quality. |
| Bounce Count | Location | Counts visitors from a region who left after one page, helping assess relevance. |
| Converted Visits | Location | Measures how many visits from a region led to conversions, useful for regional performance. |
| Sum of Daily Unique Visitors | Location | Shows total distinct visitors per day from a region, indicating audience size. |
| Sum of Daily Users | Location | Tracks total daily users by region, useful for monitoring active audience reach. |
| Number of Visits | Language | Indicates total sessions by users of a specific language, useful for localization strategies. |
| Number of Actions | Language | Measures engagement level among visitors using a particular language. |
| Maximum Actions | Language | Shows highest activity per user in one session, helpful for user intensity analysis. |
| Total Visit Length | Language | Tracks total time spent by users of a language, indicating content relevance. |
| Bounce Count | Language | Identifies sessions with only one interaction, signaling content mismatch for a language group. |
| Converted Visits | Language | Measures how many sessions in a language group resulted in conversions. |
| Sum of Daily Unique Visitors | Language | Indicates distinct daily visitors using a specific language, showing audience diversity. |
| Sum of Daily Users | Language | Tracks total daily users grouped by language. |
| Number of Visits | Device | Shows how many visits came from a specific device type (desktop, mobile, etc.). |
| Number of Actions | Device | Measures total interactions per device, useful for UX optimization. |
| Maximum Actions | Device | Tracks the most active user session by device type. |
| Sum of Visit Length | Device | Reflects engagement by showing total visit time from a device type. |
| Bounce Count | Device | Counts quick exits by device, identifying performance or usability issues. |
| Converted Visits | Device | Measures conversions across device types, valuable for mobile vs desktop comparison. |
| Sum of Daily Unique Visitors | Device | Tracks daily distinct visitors by device type. |
| Sum of Daily Users | Device | Measures overall daily user activity per device. |
| Number of Form Views | Pages | Shows how many times a form on a page was viewed, measuring exposure. |
| Number of Form Viewers | Pages | Counts unique users who viewed a form, distinguishing reach from repeat views. |
| Number of Form Starts | Pages | Indicates how many times users began filling out a form, showing interest. |
| Number of Form Starters | Pages | Tracks unique users who started filling out a form. |
| Number of Form Submissions | Pages | Measures total form completions, indicating success rate. |
| Number of Form Submitters | Pages | Counts unique users who submitted a form, showing engagement depth. |
| Number of Form Resubmitters | Pages | Tracks users who resubmitted forms, possibly due to corrections or retries. |
| Number of Form Conversions | Pages | Measures how many form submissions led to actual conversions. |
| Form Starters Rate | Pages | Calculates the percentage of viewers who started the form, indicating engagement rate. |
| Form Conversion Rate | Pages | Measures how effectively page forms convert users, helping evaluate form performance. |
| Form Submitter Rate | Pages | Indicates the proportion of users who complete form submissions after starting, showing drop-off efficiency. |
| Average Form Time Hesitation | Pages | Tracks hesitation time before form submission, helping identify user uncertainty or complexity. |
| Average Time to First Submission | Pages | Shows how long users take to submit a form for the first time, indicating usability. |
| Average Form Time Spent | Pages | Measures total time users spend filling forms, useful for optimizing form length and clarity. |
| Number of Visits | Referrers | Tracks total visits from external referrers, useful for identifying key traffic sources. |
| Number of Actions | Referrers | Counts interactions from referrer traffic, helping measure engagement. |
| Maximum Actions | Referrers | Shows highest user activity from a referrer, highlighting highly engaged audiences. |
| Total Visit Length | Referrers | Measures total time visitors from referrers spend on site, reflecting engagement quality. |
| Bounce Count | Referrers | Tracks visits from referrers that leave after one page, useful for evaluating referral traffic quality. |
| Number of Visits Converted | Referrers | Counts how many referrer visits resulted in conversions, indicating referral effectiveness. |
| Daily Unique Visitors | Referrers | Measures daily distinct visitors from referrers, showing reach consistency. |
| Daily Users | Referrers | Tracks total users per day from referrers, helping understand return behavior. |
| Number of Visits | Search Engine | Measures visits generated by search engines, critical for SEO performance tracking. |
| Number of Actions | Search Engine | Indicates engagement through total actions performed by search engine visitors. |
| Maximum Actions | Search Engine | Identifies most active users from search sources, useful for engagement insights. |
| Total Visit Length | Search Engine | Tracks how long search visitors stay, showing session quality. |
| Bounce Count | Search Engine | Measures bounce rate from search traffic, indicating landing page effectiveness. |
| Number of Visits Converted | Search Engine | Tracks search visits that led to conversions, valuable for SEO ROI evaluation. |
| Daily Unique Visitors | Search Engine | Counts daily distinct visitors from search engines, showing organic visibility. |
| Daily Users | Search Engine | Tracks overall daily user volume from search engines, useful for trend monitoring. |
| Number of Visits | Campaign | Indicates total campaign-driven visits, useful for campaign performance tracking. |
| Number of Actions | Campaign | Measures engagement level of campaign visitors. |
| Maximum Actions | Campaign | Identifies top engaged users from campaign traffic. |
| Total Visit Length | Campaign | Tracks total session duration from campaign traffic. |
| Bounce Count | Campaign | Measures quick exits from campaign visits, highlighting landing page optimization needs. |
| Number of Visits Converted | Campaign | Shows how many campaign visits resulted in conversions, important for ROI. |
| Daily Unique Visitors | Campaign | Tracks unique daily users from campaigns, showing audience reach. |
| Daily Users | Campaign | Measures total daily users from campaigns, indicating sustained campaign activity. |
🔗 Matomo Dimensions
The table below lists the Matomo Dimensions available through the Whatsdash Matomo Integration.
| Name | Category | Why It’s Useful |
|---|---|---|
| Country Name | Location | Helps identify where your visitors are coming from for regional performance analysis. |
| Country Code | Location | Useful for mapping and filtering traffic data by country codes in dashboards. |
| language | Language | Reveals user language preferences, aiding localization and content optimization. |
| Device | Device | Identifies device types (mobile, desktop, tablet) to optimize for user experience. |
| Page URL | Pages | Tracks which pages users visit most, helping identify top-performing content. |
| Referrer Name | Referrers | Shows which external sources or campaigns drive the most traffic. |
| Search Engine Name | Searchengine | Helps understand which search engines generate organic traffic. |
| Search Engine URL | Searchengine | Provides deeper insight into search engine referral sources. |
| Campaign Name | Campaign | Tracks traffic and conversions driven by specific marketing campaigns. |
| Year | Time | Enables analysis of annual trends in traffic and engagement. |
| Year Of Week | Time | Groups visits by week-year combinations for consistent weekly performance analysis. |
| Year Of Week(ISO) | Time | Provides ISO-standard week grouping for precise cross-region reporting. |
| Year Month | Time | Useful for monitoring month-over-month changes and seasonal trends. |
| Month | Time | Enables month-based traffic segmentation and reporting. |
| Year Week | Time | Helps identify week-level changes in user behavior over the year. |
| Year Week(ISO) | Time | Offers standardized week format for comparing weekly data internationally. |
| Week | Time | Tracks weekly visit patterns and engagement fluctuations. |
| Week(ISO) | Time | Ensures consistent week segmentation in international reporting. |
| Day Of Month | Time | Useful for daily trend and activity pattern monitoring. |
| Day Of Week Name | Time | Reveals which weekdays attract the most user engagement. |
| Day Of Week Name(ISO) | Time | Standardized weekday mapping for consistent multi-region analytics. |
| Date | Time | Allows detailed date-level trend analysis and traffic tracking. |
🔗 Explore More Integrations
Whatsdash supports a wide range of marketing, analytics, and eCommerce integrations to give you a holistic view of your business performance.
👉 Visit the Integrations Page to explore all available connections