Make Reporting Smarter and Optimization Simpler with Custom Metrics

Build custom metrics that align with every client’s goals, turning complex data into clear performance insights. Streamline your reporting process, refine campaigns, and strengthen client confidence through actionable results.

Accurate Insights

Accurate tracking made simple with goal-focused custom analytics metrics.

Insightful Reports

Simplify reporting and highlight the metrics that matter most to your clients.

Smarter Campaigns

Use data-driven insights to optimize strategies and maximize returns.

Boost Client Confidence

Share insights that enhance transparency and build lasting client trust.

SEE WHAT TRULY MATTERS

Precise Insights for Every Client

With Custom Metrics, monitor the exact performance indicators aligned with your clients’ business goals. Concentrating on the most relevant data allows you to uncover deeper insights, enhance campaign performance, and provide transparent, actionable reports.

By highlighting what truly matters, your agency can make smarter decisions and showcase measurable value to clients every step of the way.

Precise Insights for Every Client
Custom Metrics That Tell the Story

Make Data Easy to Understand

Custom Metrics That Tell the Story

Turn complex marketing data into insights that matter.

With Pernonalized Metrics, you can highlight key KPIs, combine multiple metrics into clear, concise reports, and emphasise results in a way clients can easily grasp. Streamlined reporting builds trust, demonstrates value, and positions your agency as a strategic partner focused on growth.

DATA-DRIVEN OPTIMIZATION MADE SIMPLE

Enhance Campaign Performance with Custom Metrics

Take control of campaign performance with custom data metrics that provide clear, actionable insights. Analyse detailed, client-specific metrics to make informed adjustments and optimize strategies effectively.

The result: improved campaign results, higher ROI, and clients who see the true value of your agency’s work.

Enhance Campaign Performance with Custom Metrics

Deliver Reports That Wow—In Minutes

Choose from a variety of prebuilt templates across SEO, PPC, Social Media, and beyond. Craft white-labeled dashboards that showcase your clients’ marketing strategy in full detail.

With just a few clicks, transform live dashboards into sleek, professional reports that reinforce your agency’s expertise.

Explore Templates

90+ Platform Integrations at Your Fingertips

Simplify reporting and performance tracking by connecting over 90 marketing platforms. From Google Analytics and Google Ads to Facebook and HighLevel, unify your clients’ data to create actionable insights and showcase results with ease.

Platform Integrations at Your Fingertips

Intuitive Report Builder

Transform data into compelling stories with our ... intuitive drag-and-drop editor. Focus on the metrics that matter, present them clearly, and let your clients see the real impact of your work. Free your team from manual reporting and build unshakeable client trust. More

Intuitive Report Builder

Customizable White-Label Reporting

White-label reporting isn’t just about aesthetics, ... it’s about crafting a story your clients can trust. Turn metrics into tailored, branded dashboards and reports that align with each client’s goals, guiding them toward success. More

Customizable White-Label Reporting

Precision Performance Insights

Showcase campaign performance with precision ... using interactive dashboards that automatically convert complex data into meaningful visuals. No extra tools, no confusion—just clear insights that empower your clients to make smarter decisions. More

Precision Performance Insights

Celebrate Wins With Every Goal

Define precise goals and track progress ... effortlessly. Highlight key achievements with annotations, monitor performance trends, and showcase your clients’ successes in a clear, actionable way. More

Celebrate Wins With Every Goal

Expert Support for Every Agency Need

Receive fast, reliable support from a dedicated ... team. Available 24/5 with live chat response times under a few minutes, we guide you through custom dashboards, metrics, and automated reporting—helping your agency operate efficiently while exceeding client expectations. More

Expert Support for Every Agency Need

Save Time and Work Smarter

Save hours every month by centralising ... essential marketing data from 80+ sources. Customize each dashboard and report, quickly replicate templates, and accelerate client onboarding. Free your team to focus on delivering outstanding results and growing your agency. More

Save Time and Work Smarter
Frequently Asked Questions

If your question is not answered here,
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What do custom metrics mean?

Custom metrics are data points that you define within Whatsdash. Rather than relying solely on default metrics from integrations, you can create a new metric by assigning it a unique name, selecting its type, and specifying how it should appear in dashboards or reports. This flexibility allows agencies to focus on tracking the metrics that are most critical for a specific campaign or client objective.

What are the main advantages of using custom metrics?

Custom metrics enable agencies to track KPIs tailored to their specific goals. You can name and configure each metric to match your preferred reporting style, monitor changes over time, and make data-driven decisions using a unique combination of data from multiple sources. These metrics allow agencies to customize reports according to client needs while keeping dashboards clean and focused, avoiding unnecessary or vanity metrics.

Is it possible to create custom metrics using data from multiple platforms?

Yes. You can easily merge data from multiple platforms into a single metric by creating a formula-based custom metric. This allows you to calculate totals, ratios, or averages across different channels, and compare the same metric across campaigns or time periods—all within one clear, consolidated view.

How can custom metrics help to improve campaign performance and reporting for clients?

Custom metrics give agencies full control over their reporting by allowing them to track the data that truly drives results. Rather than depending on default metrics, you decide what matters most—whether it’s a particular conversion goal, a blended cost-per-lead, or a tailored ROI calculation. This approach makes it easier to identify successful strategies, quickly spot areas that need improvement, and deliver clear, actionable insights to clients that directly inform optimization decisions.

How simple is it to create custom metrics in Whatsdash?

Setting up a Custom Metric is easy. From the left-side navigation bar, click on “Custom Metrics.” Then, in the top-right corner, select “Create Custom Metric.” Provide a name, select the type, choose the relevant data sources, and define your formula or data input. Once created, the metric will instantly appear on your dashboard, and you can edit or adjust it anytime as your reporting needs evolve.

What are the key advantages of using white-label dashboard software?

The key advantages are enhanced client trust, significant time savings, and a consistent brand identity. With white label dashboard software, you can automate your reporting process, minimize manual effort, and present professional, client-ready insights — all under your own brand without relying on third-party tools.

How can a white label reporting dashboard help boost client retention?

White-label dashboards enhance client retention by showcasing your agency’s professionalism and consistent brand identity. When clients view their performance data through reports fully branded with your agency—free from third-party software logos—it builds credibility and trust. This seamless, transparent, and polished experience provides clients with clarity and confidence in your services, encouraging long-term loyalty and stronger relationships.

Want to scale your business? Make sure your dashboards gives you the best business insight.

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